BA Commerce

About Us

Case Studies

WORK WITH US

BA Commerce

About Us

Case Studies

WORK WITH US

CASE STUDY —

Food & Beverage

Scaling Without Breaking Efficiency: +52% Revenue While Earning Back a Founder’s Trust

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Total Revenue

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Contribution Dollars

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

New Customer Revenue

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Subscribers

THE BRAND

This founder had managed his own ad account for years. He’d cycled through more than ten media buyers and agencies and never fully trusted any of them. Performance was solid. But the founder was the bottleneck on every single decision. Scale kept hitting a ceiling because there was no shared financial framework, no creative system, and no one he actually trusted to run it.

THE CHALLENGE

This wasn’t a broken account situation. Metrics were decent. The problem was leverage. New customer acquisition couldn’t scale confidently, the founder was involved in every decision, and there was no alignment on what financial success actually looked like. Without that alignment, you can’t scale with conviction.

the strategy

We didn’t start with ads. We started with math.

01

Align on Financial Definition of Success

We built a financial model around how the founder defined success: contribution, cash, acceptable aMER, growth velocity. Once we had those guardrails, decisions simplified. We stopped asking ‘can we scale?’ and started asking ‘can we scale within these rules?’

01

Align on Financial Definition of Success

We built a financial model around how the founder defined success: contribution, cash, acceptable aMER, growth velocity. Once we had those guardrails, decisions simplified. We stopped asking ‘can we scale?’ and started asking ‘can we scale within these rules?’

01

Align on Financial Definition of Success

We built a financial model around how the founder defined success: contribution, cash, acceptable aMER, growth velocity. Once we had those guardrails, decisions simplified. We stopped asking ‘can we scale?’ and started asking ‘can we scale within these rules?’

02

Take Over Media the Right Way

We brought in a dedicated media buyer: the first one this founder had trusted to fully manage the account after more than ten attempts. We studied the historical account rather than bulldozing it. From July to January: total revenue up 52%, new customer revenue up 51%, ad spend up 59%, aMER declined only 5%, CAC increased just 6%. That’s responsible scaling.

02

Take Over Media the Right Way

We brought in a dedicated media buyer: the first one this founder had trusted to fully manage the account after more than ten attempts. We studied the historical account rather than bulldozing it. From July to January: total revenue up 52%, new customer revenue up 51%, ad spend up 59%, aMER declined only 5%, CAC increased just 6%. That’s responsible scaling.

02

Take Over Media the Right Way

We brought in a dedicated media buyer: the first one this founder had trusted to fully manage the account after more than ten attempts. We studied the historical account rather than bulldozing it. From July to January: total revenue up 52%, new customer revenue up 51%, ad spend up 59%, aMER declined only 5%, CAC increased just 6%. That’s responsible scaling.

03

Build a Creative Flywheel

We worked directly with their creative strategist and influencer manager to build a system. TikTok creators became the unlock. Their content didn’t just perform on TikTok: it became the backbone of Meta. Soon, 43% of Meta ad spend was driven by TikTok creator content. That’s not an experiment. That’s a structural shift.

03

Build a Creative Flywheel

We worked directly with their creative strategist and influencer manager to build a system. TikTok creators became the unlock. Their content didn’t just perform on TikTok: it became the backbone of Meta. Soon, 43% of Meta ad spend was driven by TikTok creator content. That’s not an experiment. That’s a structural shift.

03

Build a Creative Flywheel

We worked directly with their creative strategist and influencer manager to build a system. TikTok creators became the unlock. Their content didn’t just perform on TikTok: it became the backbone of Meta. Soon, 43% of Meta ad spend was driven by TikTok creator content. That’s not an experiment. That’s a structural shift.

04

Optimize Subscription & CRO

We took over day-to-day website and CRO execution. One major shift: auto-selecting subscription where appropriate. Subscribers increased 176%. Subscription revenue increased 112%. Subscription mix grew from 11% to 16% of total revenue.

04

Optimize Subscription & CRO

We took over day-to-day website and CRO execution. One major shift: auto-selecting subscription where appropriate. Subscribers increased 176%. Subscription revenue increased 112%. Subscription mix grew from 11% to 16% of total revenue.

04

Optimize Subscription & CRO

We took over day-to-day website and CRO execution. One major shift: auto-selecting subscription where appropriate. Subscribers increased 176%. Subscription revenue increased 112%. Subscription mix grew from 11% to 16% of total revenue.

05

Expand Channels & Reduce OPEX

We launched TikTok Shops, understood the mechanics quickly, brought execution in-house, and eliminated unnecessary overhead. Result: up to $10,000/month in OPEX savings with full control over execution.

05

Expand Channels & Reduce OPEX

We launched TikTok Shops, understood the mechanics quickly, brought execution in-house, and eliminated unnecessary overhead. Result: up to $10,000/month in OPEX savings with full control over execution.

05

Expand Channels & Reduce OPEX

We launched TikTok Shops, understood the mechanics quickly, brought execution in-house, and eliminated unnecessary overhead. Result: up to $10,000/month in OPEX savings with full control over execution.

by the numbers

The Results

Revenue grew. Subscribers grew. Contribution nearly doubled. But the real shift was trust. For the first time in years, the founder wasn’t in the ad account daily. He had a team aligned with his definition of success, a creative system fueling scale, and channel expansion that improved margins instead of eroding them. Scaling didn’t feel risky anymore. It felt controlled.

+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Total Revenue

+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Contribution Dollars

+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

New Customer Revenue

+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
+
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%

Subscribers

WORK WITH US

Let's talk.

Month-to-month. No lock-in. No BS.

Ready to scale?
Let’s build the engine.

About Us

CASE STUDIES

©2026 BA Commerce. All rights reserved.

Privacy Policy

Terms Policy

WORK WITH US

Let's talk.

Month-to-month. No lock-in. No BS.

Ready to scale?
Let’s build the engine.

About Us

CASE STUDIES

©2026 BA Commerce. All rights reserved.

Privacy Policy

Terms Policy

WORK WITH US

Let's talk.

Month-to-month. No lock-in. No BS.

Ready to scale?
Let’s build the engine.

About Us

CASE STUDIES

©2026 BA Commerce. All rights reserved.

Privacy Policy

Terms Policy